Along with Lucian Bernhard and Ludwig Hohlwein, Hans Rudi Erdt was one of the leading exponents of what became known in Germany as the "Sachplakat", or poster-object. He has worked for car brands such as Opel and Manoli cigarettes.

Hans Rudi Erdt's posters play on the relationship between an extremely simplified image, in which all delails are erased, and a text reduced simply to the name of the brand, with a sense of layout that is striking in its audacity.

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